MSc People Management with AI
Reimagine Everything®. Lead People Well.
People management is now judged on evidence as much as on instinct, and the tools producing that evidence raise questions of their own. This MSc, delivered by Robert Kennedy College in exclusive partnership with the University of Lancashire, prepares you to lead the people function with both analytical rigour and a position on ethics you can defend.
You will work through the full employment lifecycle, align people strategy with business strategy, and examine people analytics, sustainability and the psychological effect of the technologies now used to manage staff. The programme concludes with a self-directed Impact Project in place of a traditional dissertation.
Welcome video from Professor Janice Allan
Pro Vice-Chancellor (Academic Leadership), University of Lancashire
Swiss Quality. Since 1998. British Excellence. Award-Winning Innovation.
This programme combines the excellence of Swiss-quality education with the prestige of a British degree from an award-winning university. For over two decades, Robert Kennedy College has been at the forefront of online education, while the University of Lancashire’s recognition as University of the Year and ranked in the top 7% of universities worldwide ensures you receive exceptional value alongside academic excellence.
Why This Programme?
- The Full Employment Lifecycle: Attracting, managing, retaining and exiting staff, with the legal and ethical considerations at each stage
- Strategy, Not Just Administration: Align HR strategy with business objectives, build high-performance culture and plan the workforce
- People Analytics with a Conscience: Data-driven people decisions alongside privacy, security and the psychological impact on employees
- Sustainability and Decent Work: ILO frameworks, the SDGs, CSR, wellbeing and the quality of work
- AI Fluency Without Coding: A dedicated module on responsible, practical AI in professional practice, with no programming required
- No Dissertation. Real Impact: Replace a traditional dissertation with a self-directed consultancy, business analysis, or entrepreneurship project — tailored to your career goals
- Flexible Online Learning: Study at your own pace with 100% online delivery through our interactive OnlineCampus
Your MSc People Management with AI degree is:
- Recognised worldwide by business and industry leaders
- Awarded directly by the University of Lancashire
- Identical to degrees earned on campus
- Fully recognised by the UK government
Career Outcomes
Graduates are prepared for roles such as:
- Human Resources Manager
- People and Culture Manager
- Head of Talent
- People Analytics Manager
- Organisational Development Manager
- Employee Relations Manager
- Reward and Benefits Manager
- Learning and Development Manager
- HR Business Partner
- Chief People Officer
12 months to 2 years
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
We offer rolling admissions throughout the year. Register at any time and begin your learning journey immediately.
Standard Programme Fee: CHF 12,600
Dean’s Bursary Now Available
Bursary value: CHF 2,700
Final Programme Fee: CHF 9,900
Flexible Payment Options
Interest-free monthly installments matched to your programme duration:
12-month programme: CHF 825 per month (12 installments)
24-month programme: CHF 412.50 per month (24 installments)
Payment plan corresponds to your chosen study timeline
This covers everything: tuition, online study materials, and University fees
Programme not eligible for UK Government student finance.
The University of Lancashire MSc and MBA programmes, offered online in exclusive partnership with Robert Kennedy College, are recognised worldwide. Once you complete your studies at Robert Kennedy College, you will receive a degree from the University of Lancashire.
The University of Lancashire received its University title and degreeawarding powers from Her Majesty’s Most Honourable Privy Council. It is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Education list of recognised UK awarding institutions.
The University of Lancashire's recent accolades include University of the Year (The Edufuturists Uprising 2023) and ranking in the top 7% of universities worldwide (Center for World University Rankings 2024)
Programme Outline
Introductory
Not-for-credit
- Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
The MSc People Management with AI consists of 180 credits delivered through six comprehensive modules:
Stage 1: People and Culture (60 credits)
Module 1: Managing People (30 credits)
Module 2: People and Culture (30 credits)
Stage 2: Analytics, Ethics and AI Practice (60 credits)
Module 3: Next-Gen People Practices (30 credits)
Module 4: AI for Business and Professional Practice (30 credits)
Stage 3: Professional Development and Impact (60 credits)
Module 5: Learning without Limits (30 credits)
Module 6: Impact Project (30 credits)
Module Descriptions
Module 1: Managing People (30 credits)
Work through the concepts, theories and practices of managing people in contemporary organisations, from attracting talent to managing exit — and the global trends, policy and law that shape every stage.
❚ People management in a changing world: labour markets, demographics, employment legislation and the role of HR
❚ Good and decent work: sustainable job design and fair pay
❚ Attracting talent: recruitment and selection strategies, practices and tools
❚ Managing talent: performance, professional development, coaching and mentoring
❚ Retention and engagement: motivation, absence, turnover, inclusion and voice
❚ Managing conflict and exit: discipline, grievance, redundancy and dismissal, and the risks involved
Module 2: People and Culture (30 credits)
Connect the people function to the business. You will examine how HR strategy aligns with organisational strategy, how culture is built and controlled, and how workforce dynamics are shifting across generations, borders and technologies.
❚ Aligning HR strategy with business strategy; the evolution to strategic HRM
❚ Organisational culture: building high performance; control, power and culture
❚ Today’s workplace: intercultural, cross-generational, ageing workforce, migrant workers
❚ People and policy in global context: ILO, the SDGs and government policy
❚ Emerging technologies in HRM: workforce analytics and planning
❚ Talent management, succession planning, performance systems, learning and development, and reward
Module 3: Next-Gen People Practices (30 credits)
People analytics can improve decisions and damage trust — often through the same intervention. This module examines the ethical issues raised by technology and data analytics in managing people, and how to build practices that are both evidence-based and sustainable.
❚ People analytics: scope, data-driven decision-making and impact on quality of work
❚ Psychological impact of people management tools on engagement and commitment
❚ Data privacy and security; ethical dilemmas in HR data usage
❚ Sustainable people management: wellbeing, employee relations, conflict resolution and mediation
❚ CSR, environmental sustainability and organisational sustainability
❚ Challenging unethical practice; resilience, adaptability and the future of work
Module 4: AI for Business and Professional Practice (30 credits)
Build a critical, practical command of artificial intelligence and its responsible use in professional work. You will learn what current AI can and cannot do, use and evaluate AI tools and workflows in a people management context, and design an AI-enabled solution proposal. No coding, model development or deployment expertise is required.
❚ AI literacy: generative AI, machine learning, automation, predictive analytics, large language models and intelligent agents
❚ Prompt design, AI-assisted research, source checking, hallucination, reliability and bias
❚ AI-supported analysis and decision-making with human-in-the-loop judgement
❚ Responsible AI: privacy, GDPR, intellectual property, transparency, explainability, inclusion and accountability
❚ AI-enabled solution planning: problem framing, stakeholder analysis, workflow mapping, risk controls and success measures
Module 5: Learning without Limits (30 credits)
Take ownership of your own professional development. You will analyse industry skill trends, map the capabilities you already hold against those the market is demanding, and build an authentic professional identity that communicates your value to employers and collaborators.
❚ Analysing sector reports and future-of-skills research (e.g. World Economic Forum)
❚ Sector-specific versus transferable skills across industries
❚ Recognising learning from work, volunteering and micro-credentials
❚ Skills mapping, peer feedback and reflective video diaries
❚ Personal branding: elevator pitches, LinkedIn, digital portfolios, vlogs and podcasts
Module 6: Impact Project (30 credits)
Take full ownership of a self-directed consultancy, business analysis, or entrepreneurship project. This is your opportunity to apply everything you have learned to a real challenge that is independent, career-focused, and tailored to your future goals.
❚ Applied research methods and evidence-based decision-making
❚ Project scoping, management, and impact-driven outcomes
❚ 3,000-word plan or report, accompanied by either a 5-minute video or a voice-over presentation
❚ Translate project experience into career growth and employability