There are no average courses within our MSc programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager. 

There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.

Induction

Not-for-credit module

A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Leadership and Sustainability

Aim of the Module

The aim of this module is to examine the nature of leadership, and in particular its role in the development of sustainable business and business practices. Students will analyse and evaluate sustainable practice in selected sectors and the potential for implementing sustainable business practices, and evaluate the personal relevance of and implications for leading sustainable change in business.

Intended Learning Outcomes

On successful completion, you will be able to: 

  1. Assess critically competing theories of leadership and evaluate their application to current issues 
  2. Reflect critically on the contextual complexity of global environmental pressures on countries and individual organisations, and evaluate the resultant challenges for leaders 
  3. Undertake a critical appraisal of the use of theories and tools of sustainability, such as Lean Systems, the Triple Bottom Line or Environmental Sustainability to address the need for a systematic and evidence-based approach, and consider their applicability to your own organisation 
  4. Evaluate critically the means for organisations to develop sustainable strategies, and assess the emerging development from corporate social responsibility to shared value

Indicative Module Content

International Marketing and Business Environment

Aim of the Module

This module aims to develop students' ability in applying knowledge and understanding of marketing issues in a range of international business contexts and enable students to evaluate marketing practice to be effective in dealing with marketing professionals in context.

Intended Learning Outcomes

On successful completion, you will be able to: 

  1. Analyse, evaluate and apply critically marketing concepts to a range of complex international situations, and consider how they could be applied in your own organisation 
  2. Evaluate critically research in marketing issue(s) using a range of data, research sources and methodologies 
  3. Analyse marketing practice through critical evaluation of current research, with specific consideration to your organisations with which you are concerned 
  4. Review and assess international marketing opportunities for products or services with a cognisance of community, ethical and social responsibility perspectives

Indicative Module Content

Scope of international marketing, business, political and legal environments, culture, customs, assessing international opportunities, market regions and groups, developing international marketing strategies, export, product adaptation/standardisation, manipulation of the marketing mix

Digital Marketing

Aim of the Module

The primary aim of this unit is to provide the student with a deep understanding of the issues facing digital marketing managers, by examining the strategically significant issues facing e-commerce such as environment and online marketplace, consumer behaviour and digital influence. The aim is to actively develop students’ knowledge of key marketing and digital marketing theories and apply this knowledge to strategic issues based on current research and industry practice, and facilitate the effective strategic decision making of a digital marketing professional.

Intended Learning Outcomes

On successful completion, you will be able to: 

  1. Critically analyse the digital “playing field” and critically evaluate the value and relevance of different tools in practical situations
  2. Critically evaluate and develop the capability to think strategically about a company, its business position, and how its digital marketing strategy can be implemented and executed successfully
  3. Critically analyse key marketing and digital marketing theories, frameworks and tools and how this informs business strategies

Indicative Module Content

Information Management

Aim of the Module

This module enables you to develop a conceptual and comprehensive understanding of the manager's role in relation to the leading of the effective management and use of information, information technology and information systems and to apply these within both organisational and strategic contexts.

Intended Learning Outcomes

On successful completion, you will be able to: 

  1. Reflect critically on the senior manager's role and responsibility in leading information governance within a service or organisation -  with particular reference to data protection; record keeping and ensuring service user information is secure 
  2. Perform a critical appraisal of the use of information systems in the context of ensuring effective flows of communication between services within the organisation 
  3. Reflect critically on the use of information technology and information systems, in order to be able to support effectively staff development in line with organisational goals and to support service planning and decision making processes 
  4. Appraise critically information systems used within your organisation or service, evaluating their effectiveness and suggesting any developments which could enhance the service.

Indicative Module Content

Information governance; the manager's lead role in ensuring information is secure; storage of information; data protection; record keeping; confidentiality and ethics in relation to information; Linux and open source software; communication within organisations and services; social networking - appropriate use of; supporting staff development. Flows of information between services. Cloud computing and software as a service.

Advanced Databases

Aim of the Module

The aim of this module is to critically explore the range of concepts and functions of database systems and data management, the fundamental concepts and essentials of the mechanisms that are used in both high-performance transaction processing systems (OLTP) and large-scale analytical systems (OLAP), evaluating both efficiency and correctness of the applications of these designs.

Intended Learning Outcomes

On successful completion, you will be able to: 

  1. Critically evaluate current theories and practices in database systems and data management
  2. Critically analyse various practices in database systems and data management
  3. Evaluate and apply database systems and data management practices

Indicative Module Content

Internet of Things

Aims of the Module

IoT, short for Internet of Things, is the ever-growing network of objects that use their data transmission capabilities to communicate with other devices over the Internet. This promises to create new business models, improve business processes and reduce costs and risks. The aim of this module is to critically explore the range of concepts and functions employed by IoT technologies while evaluating the efficiency and correctness of the applications of such designs.

Intended Learning Outcomes

On successful completion, you will be able to: 

  1. Critically evaluate current theories and practices in IoT
  2. Critically analyse various practices in IoT
  3. Evaluate and apply IoT practices

Indicative Module Content

MBA Dissertation

Aim of the Module

This module provides an opportunity for students to use and extend the knowledge and skills acquired during the programme of study. Using appropriate research methodologies and data collection methods, they will critically synthesise a body of knowledge relevant to the taught programme. 

Students must bias their dissertation to encompass the specific MBA for which they are studying; this will be carefully checked when the student’s proposal is being approved and a supervisor allocated.  The research will usually be undertaken with respect to issues derived from organisations with which they work, or have worked.

Intended Learning Outcomes

On successful completion, you will be able to: 

  1. Identify issues, research them in detail, analyse critically and synthesise data and ideas, with the aim of developing appropriate conclusions and recommendations 
  2. Engage in critical reflection on the research process and the issues under investigation 
  3. Address critically, develop and satisfy specific research questions based on a systematic and evidence-based approach 
  4. Evaluate critically and present findings and recommendations in writing that confirm your understanding of the subject under investigation

Indicative Module Content